How is the Limited Edition item special?

Each Sweetheart Gram has a chance of including a Limited Edition item, which will appear in the drop-down menu of items found in each Sweetheart Gram. You won’t know that you have the chance of sending this Limited Edition item until you are ready to send the gram and it appears in your item drop down. If the Sweetheart Gram contains the Limited Edition item, you will be able to gift this item to another user (or yourself) in place of one of the items available in the gram.